日历
| |||||||||
| 日 | 一 | 二 | 三 | 四 | 五 | 六 | |||
| 1 | 2 | 3 | 4 | ||||||
| 5 | 6 | 7 | 8 | 9 | 10 | 11 | |||
| 12 | 13 | 14 | 15 | 16 | 17 | 18 | |||
| 19 | 20 | 21 | 22 | 23 | 24 | 25 | |||
| 26 | 27 | 28 | 29 | 30 | |||||
搜索标题
最新留言
统计信息
- 访问量: 1082
- 日志数: 31
- 图片数: 3
- 建立时间: 2006-12-09
- 更新时间: 2008-11-11
RSS订阅
我的最新日志
-
十七届中央政治局委员、常委等名单
2007-10-22
中国共产党第十七届中央委员会第一次全体会议公报
（2007年10月22日中国共产党第十七届中央委员会第一次全体会议通过）中国共产党第十七届中央委员会第一次全体会议，于2007年10月22日在北京举行。
出席会议的有中央委员204人，候补中央委员l66人。中央纪律检查委员会委员列席会议。
胡锦涛同志主持会议并作了重要讲话。
全会选举了中央政治局委员、中央政治局常务委员会委员、中央委员会总书记；根据中央政治局常务委员会的提名，通过了中央书记处成员；决定了中央军事委员会组成人员；批准了中央纪律检查委员会第一次全体会议选举产生的书记、副书记和常务委员会委员人选。名单如下：
一、中央政治局委员
（按姓氏笔画为序）
习近平 王刚 王乐泉 王兆国 王岐山 回良玉（回族） 刘淇 刘云山 刘延东（女） 李长春 李克强 李源潮 吴邦国 汪洋 张高丽 张德江 周永康 胡锦涛 俞正声 贺国强 贾庆林 徐才厚 郭伯雄 温家宝 薄熙来
二、中央政治局常务委员会委员
胡锦涛 吴邦国 温家宝 贾庆林 李长春 习近平 李克强 贺国强 周永康
三、中央委员会总书记
胡锦涛
四、中央书记处书记
习近平 刘云山 李源潮 何勇 令计划 王沪宁
五、中央军事委员会主席、副主席、委员
主席 胡锦涛
副主席 郭伯雄 徐才厚
委员 梁光烈 陈炳德 李继耐 廖锡龙 常万全 靖志远 吴胜利 许其亮
六、中央纪律检查委员会书记、副书记、常务委员会委员
书记 贺国强
副书记 何勇 张惠新 马馼（女） 孙忠同 干以胜 张毅 黄树贤 李玉赋
常务委员会委员（按姓氏笔画为序）
干以胜 马馼（女） 王伟 令狐安 孙忠同 杜学芳（女） 李玉赋 吴玉良 吴毓萍（女） 邱学强 何勇 张军 张毅 张纪南 张惠新 屈万祥 贺国强 黄树贤 蔡继华
-
谁更贪婪？
2007-5-24
本想展开来谈这问题，不过因时间问题暂时做个问答题，欢迎大家讨论和拍砖。选择题：下面甲乙两股民谁更贪婪？
甲：已经清仓——因为担心随后会下跌，害怕到手的利润减少；
乙、继续持仓——即使明天开始下跌，不就是少挣点嘛；
我的答案：甲比乙贪婪。
update:
其实，甲跟乙一样也是想赚大钱的人，没什么区别，唯一区别的是：甲无法容忍现有收益在未来可能变少（如果铁定未来会变得更多他/她是不会卖掉的），而对乙来说，即使现有收益在未来可能变得不是更多而是更少，他/她也可以接受和容忍这样的状况。至于在未来，收益最终是变得更多了还是更少了，在当下只有天知道，甲乙两个同样不知道。
-
春暖花开好心情
2007-5-02
-
首位非中共党员正部长？
2007-4-27
刚刚看到，新华网报道，全国人大常委会表决任免4位部长：
全国人大常委会２７日上午经表决决定，免去李肇星的外交部部长职务，任命杨洁篪为外交部部长；免去徐冠华的科技部部长职务，任命万钢为科技部部长；免去孙文盛的国土资源部部长职务，任命徐绍史为国土资源部部长；免去汪恕诚的水利部部长职务，任命陈雷为水利部部长。
翻看新部长们的简介，发现新任科技部部长万钢不是中共党员，这是不是改革开放以来首位非中共党员担任正部长职务？在我的脑子里，只有中共党员才能担任各级政府部门的正职，民主党派人士只能是作为政治协商的安排担任副职。这是不是一个政治走向更为民主的新征兆？
附：万钢部长简介
万钢，男， 1952年8月出生，汉族，籍贯上海，归侨，文化程度博士，教授。2005年12月加入中国致公党，现任全国政协常委、致公党中央副主席、同济大学校长、国家科技部863电动汽车重大专项总体组组长、首席科学家，中国创造学会理事会主席。
1975年至1978年在东北林业大学道桥系、物理系学习，1978年至1979年在东北林业大学任教；1979年至1981年在同济大学数学力学系读研究生，1982年至1985年在同济大学任教；1985年至1990年在德国克劳斯塔尔大学机械系攻读博士学位。1990年至2000年在德国奥迪汽车公司工作，任高级工程师、技术经理；2000年起至今，就职于同济大学，历任工程中心主任、院长、校长助理、副校长、校长。2006年12月增选为致公党第十二届中央委员、常委、副主席。（简历来源：2007年4月27日10：11采自中国致公党网站）
-
思维的片面性
2007-4-19
昨晚11点多种，看了一会CCTV2的《证券时间》节目。由于昨天是铁路大提速开始的第一天，因此节目的焦点就是大提速对上市公司的影响。
大提速显然是个好事，人们自然想到的是：它对哪些上市公司构成利好？
节目中，嘉宾列举了大提速对三类公司构成利好：一是从事铁路建设的，如中铁二局；二是为铁路提供设备和材料供应的，如晋西车轴，鞍钢，马钢等；三是从事铁路运输的，如铁龙物流，广深铁路，大秦铁路等。
无疑，这些分析都是对的。咱还有什么话要说呢？
有！就是大提速对铁路建设和运输相关的上市公司确实构成利好，但对其他运输企业，如航空运输、公路运输和水路运输相关上市公司存在利空影响，至少从理论上是这样的。铁路大提速后，运输业的竞争格局将发生变化，将有更多原来由其他方式运输的人流和物流转向铁路，对其他运输方式构成负面影响，即使不在绝对量上构成影响，也会在增长率、增长速度上构成影响。
因此，在“大利好”的思维影响下，人们只是循着“好”的方面去想，却忽略了“不好”的另一方面。相反，如果事件是一个明显的“大利空”，人们也会循着不好的方面去找寻其所影响之处，而忽略其中可能隐藏的“好”。
人类思维的片面性，促使事物在两个不同方向不断寻找平衡！
-
选基金比选股票难
2007-4-09
去年以来，在巨额收益的刺激下，基金投资者队伍快速壮大，很多连基金为何物也不太清楚的人也开始了购买基金。偶尔也会有人问我有关基金投资的事儿，其实，就我本人来说，要选择一只好的基金比选择一只好的股票还难。理由是：
1、选择股票也好基金也好，我们都要先对其投资的领域进行了解。对于股票来说，也就是了解上市公司的主营业务，对于基金来说就是它的投资组合。而上市公司的主营业务不会轻易改变，但基金的投资组合相对就比较易变；
2、在当下的基金行业，基金经理的更换还是比较快，如果是因为对某基金经理有信心而购买其管理的基金，很可能会因他/她的不期换岗或辞职而需要重新考虑是否赎回基金；
3、当下中国的基金业还有些不规范的东西，会给基金持有人带来额外的风险。为了尽量避免这种风险，我们需要做多方面的研究和跟踪，不比研究股票省事儿。
所以，对我来说，与其买基金还不如买股票。
-
趋势跟随：市场大师吉姆.斯蒙斯（Zt——英）
2007-3-20
Renaissance Technologies Corp.Renaissance Technologies Corp. Home Page
Renaissance Technologies is a private investment management company with over $4,000,000,000 under management founded in 1982 by Jim Simons, who (correctly) believed in the potential of technical trading models.
Renaissance TechnologiesThe advantage scientists bring into the game is less their mathematical or computational skills than their ability to think scientifically. They are less likely to accept an apparent winning strategy that might be a mere statistical fluke.
Jim Simons President Renaissance Technologies
Jim SimmonsChances are you haven't heard of Jim Simons, which is just fine by him. Nor are you alone. Many on Wall Street, including competitors in his specialty, quantitative trading, haven't heard of Simons or of his operation, Renaissance Technologies Corp., either. And that's simply extraordinary -- because, gross or net, Simons may very well be the best money manager on earth. An extreme judgment? Perhaps.
Certainly, there has been no end of claimants to the title. And one after another, over the past few years, these celebrated managers have either blown up or folded their tents. After big reverses, Julian Robertson closed down Tiger Management, and George Soros scaled back the activities of his Quantum Fund this year. John Meriwether's Long-Term Capital Management neatly took down the financial world in 1998. Simons, by contrast, just keeps getting better. Consider his performance over the past decade. Since its inception in March 1988, Simons' flagship $ 3.3 billion Medallion fund, has amassed annual returns of 35.6 percent, compared with 17.9 percent for the Standard & Poor's 500 index. For the 11 full years ended December 1999, Medallion's cumulative returns are an eye-popping 2,478.6 percent (see graph, page 47). Among all offshore funds over that same period, according to the database run by veteran hedge fund observer Antoine Bernheim, the next-best performer was Soros' Quantum Fund, with a 1,710.1 percent return. Simons is No. 1, says Bernheim. Ahead of George Soros. Ahead of Mark Kingdon. Ahead of Bruce Kovner. Ahead of Monroe Trout. Jim Simons is without question one of the really brilliant people working in this business, says quantitative trading star David Shaw, chairman of D.E. Shaw, which boasts returns above 50 percent this year. He is a first-rate scholar, with a genuinely scientific approach to trading. There are very few people like him. Simons surrounds himself with like minds.
The headquarters of Renaissance, in the quaint town of East Setauket on New York's Long Island, resembles nothing so much as a high-powered think tank or graduate school in math and science. Operating out of a one-story wood-and-glass compound near SUNY Stony Brook, Renaissance, founded in 1982, has 140 employees, one third of whom hold Ph.D.s in hard sciences. Many have studied or taught in Stony Brook's math department, which Simons chaired from 1968 to 1976. Among their ranks: practitioners in the fields of astrophysics, number theory, computer science and computational linguistics. In notably short supply are finance types. Just two employees, including the head of trading, are Wall Street veterans. I have one guy who has a Ph.D. in finance. We don't hire people from business schools. We don't hire people from Wall Street, says Simons. We hire people who have done good science. The atmosphere is college casual, if intense - think of a perpetual exam week. Though a natty dresser, Simons sets a properly idiosyncratic tone. He has been known to show up at formal business meetings without socks, says Jerome Swartz, Simons' next-door neighbor on Long Island. Job candidates don't have to know any finance -- in fact, Wall Street experience is a black mark -- but they must present a talk on their scientific research to the entire firm before being offered a job. Most staffers seem to know little about the rest of the financial services industry, or even the hedge fund business.
-
基金还能买吗？
2007-3-20
最近不时有人问我，基金还能买吗？
这问题不好回答。因为要说能买吧，不同的人有不同的收益期望与风险偏好、不同的资金性质，并牵涉到具体买哪个基金——我觉得今年有可能出现买基金赔钱的。说不能买吧，从长期观点看，肯定是错，因为基金的长期回报一般来说都会超过银行存款。
其实，基金有很多种类，依据风险/收益特性由高到低有一系列的基金，不同的人、不同性质的资金、不同时期均有适合投资的基金，无所谓什么时候能买什么时候不能买的问题。但，笼统地回答能买也可能给他人带来损失。一个不好回答的问题。
我通常更愿意告诉他们相关知识而不是替他们做决策，可他们需要的是一个更直接的答案，一个决定，矛盾阿！
-
互联网50强人
2007-3-14
The 50 Most Important People on the Web
1. Eric Schmidt, Larry Page, and Sergey BrinExecutives, Google
When your stock price can top $500 a share, you're collectively worth $33 billion in cash, and you run the most trafficked search engine on the Internet, you can afford to do, well, pretty much whatever you want. Sergey Brin and Larry Page's little project from Stanford has grown into the Web's most talked-about powerhouse, and one of the few names on this list to have morphed into a verb. Schmidt left Novell to join the board of directors at Google in 2001 and soon became the company's CEO. Having conquered the online advertising world, Google seems to be gearing up for an acquisition spree, its headline-grabbing purchase of YouTube marking a big step toward complete domination of the Web.
2. Steve JobsCEO, Apple
No doubt you're sick of the media bonanza surrounding the every move of Apple's CEO, but when one man's appeal for DRM-free music reverberates around the world, it's hard to ignore the power he wields. Jobs popularized legal music downloads and legal TV and movie downloads. And though the iPhone won't be released for five months, its demonstration at MacWorld Expo suggested that this product might finally popularize Internet browsing on a mobile device.
3. Bram CohenCofounder, BitTorrent
P2P systems like KaZaA and eDonkey are so last year. The future is all about BitTorrent, the brainchild of math wizard and programming wunderkind Bram Cohen. BitTorrent, developed in 2001, has gained in popularity as a way to download large files (like movies) by sharing the burden across hardware and bandwidth. The technology's adeptness at handling large files got Cohen in trouble with the Motion Picture Association of America, which ordered BitTorrent to remove copyrighted content from its network. But that setback hasn't slowed it down. Reportedly, more than a third of all Web traffic now comes from BitTorrent clients. BitTorrent and the entertainment heavyweights have since joined forces. The newly released BitTorrent Entertainment Network launched recently with thousands of industry-approved movies, television shows, games, and songs for sale and rental.
4. Mike MorhaimePresident, Blizzard Entertainment
In the world of online gaming, there is World of Warcraft and there is everything else. With 8 million players worldwide, Blizzard earns about $1.5 billion a year on WoW. And each player is breathlessly beholden to Mike Morhaime for the chance--if it ever comes--to obtain that Blade of Eternal Justice. As with Second Life (see #17), entire real-world businesses are based around the game. Unlike Second Life, though, these businesses--which exploit the WoW economy and gameplay--are not entirely welcome.
5. Jimmy WalesFounder, Wikipedia
Many onliners treat Internet encyclopedia Wikipedia as their first and last stop in researching a topic; and its user generated content has become so reliable that Nature magazine declared it "close to [Encyclopaedia] Britannica" in accuracy. The site has been cited as a source of information in more than 100 U.S. court decisions since 2004. But its popularity has also made Wikipedia a target for spammers--so much so that Wikipedia temporarily blocked the entire country of Qatar from making edits. To thwart spammers, Wales decided to slap "nofollow" tags on external links, telling search engines to ignore the links in order to avoid artificially inflating the search engine ranking of the link targets. This strategy ensures that Wikipedia's prominence in search results will continue to grow. But Wikipedia may just be the beginning for Wales. He recently launched his own search engine, WikiSeek, which searches only sites mentioned in Wikipedia.
Important People #6 through #10
6. John DoerrVenture capitalist, Kleiner, Perkins, Caulfield & Byers
A former salesman for Intel, John Doerr has been the king of Silicon Valley venture capital for 27 years, investing in tech businesses ranging from Sun Microsystems to Amazon.com to Google. Jeff Bezos (see #24) once described Doerr as "the center of gravity in the Internet." He has also put his money behind his politics, backing controversial state ballot initiatives in California involving alternative energy and stem-cell research.
7. Craig NewmarkFounder, Craigslist
His Web site has no ads, charges absurdly low fees to a small fraction of its visitors, has a ".org" domain, and employs 23 people. Yet despite its humble appearance, Craigslist racked up 14.1 million page views last December and was the 52nd most viewed site last December according to comScore Media Metrix. Newmark's Craigslist has become an addiction for many, who impulsively refresh the listings of free stuff, "rants & raves," and personal ads while shirking their day jobs. Most importantly, it has almost singlehandedly demolished the offline classified advertising business. (In the San Francisco Bay Area alone, one study found, the site drains up to $65 million annually from local newspapers' help-wanted ads.) Take that, old media!
8. Peter LevinsohnPresident, Fox Interactive Media
Fox Interactive Media, owned by Rupert Murdoch's News Corporation, is one of the Web's most powerful entities, controlling 13 sites that range from uber-popular MySpace.com to controversial FoxNews.com. A complement to News Corp's array of traditional film and television properties, this Internet-focused division ranked among the top 10 visited properties in the world in December 2006, according to comScore World Metrix. And there will probably be more to come, as Fox Interactive still has $2 billion in acquisition money to play around with, according to TechCrunch (see #30).
9. Marissa MayerVice president for search products & user experience, Google
Google's product czar oversees the search giant's increasingly diversified list of Web services and tools, such as Google Maps, Google Desktop, and Google Base--an eBay-esque e-commerce service. The first lady of Google joined the company as its first female engineer in 1999 (she was approximately employee #20) and worked on developing Google's now-familiar minimalist look. But don't accuse her of all work and no play; according to Google's Web site, she organizes employee movie nights.
10. Chad Hurley and Steve ChenFounders, YouTube
Despite Google's acquisition of the company, YouTube founders Chad Hurley (CEO) and Steve Chen (CTO) look like they'll be shaking things up for some time to come. The Internet video kingpin announced plans to pay users for videos, and it has signed several big-media content partnerships (with MTV, NBC, Warner Music, and others). Fellow co-founder Jawed Karim left the company to pursue a master's in computer science at Stanford University.
Important People #11 through #15
11. Kevin J. MartinChairman, Federal Communications Commission
He may look innocent and unassuming, but Martin is arguably the most powerful bureaucrat on the Web. He took over the reins of the FCC in 2005, and to date he has encountered minimal controversy and none of the scandals that predecessor Michael Powell suffered. But that doesn't mean he couldn't cut off your Internet connection like that if he really wanted to.
12. Brad TempletonChairman of the board, Electronic Frontier Foundation
If you've ever found yourself on the wrong side of an electronic copyright or privacy scuffle, you know that Brad Templeton and the Electronic Frontier Foundation are your friends. They've defended file-sharers sued by the Recording Industry Association of America and filed complaints against America Online for disclosing subscriber search terms; currently they're fighting to unmuzzle bloggers who published leaked documents related to Eli Lilly's alleged misrepresentation of side effects of the drug Zyprexa. Templeton's passion about copyright and free speech is not surprising. The Web publishing veteran got his start back in 1989 when he founded ClariNet, a company that published what Templeton calls "the Net's first newspaper."
13. Henry ChonCEO, Cyworld
Don't call Cyworld a Korean MySpace; MySpace is an American Cyworld. In South Korea, an estimated 25 percent of the population (and 90 percent of people in their teens and twenties) have Cyworld accounts, where individuals design miniature animated avatars to represent them in its unique online space. In 2006 CEO Henry Chon brought Cyworld to U.S. shores. Though Cyworld hasn't yet achieved comparable success here, MySpace shouldn't rest easy if Chon's track record is any indication of future competition.
14. Shana FisherSenior vice president for strategy and M&A, IAC/InterActiveCorp
IAC/InterActiveCorp chairman and CEO Barry Diller loves his online enterprises. After a buying binge, IAC now owns Ask.com, Citysearch, Expedia, Match.com, Ticketmaster, and a host of other service-oriented Web businesses. But who tells Diller where to plunk down the cash? That would be his mergers and acquisitions advisor, senior VP Shana Fisher, who determines exactly where and when IAC should invest. Her control over IAC's purse strings makes her arguably the most powerful woman on the Internet.
15. Niklas Zennstrom and Janus FriisFounders, Skype and KaZaA
It seems like Niklas Zennstrom and Janus Friis just can't stop themselves. First they built the popular (though malware-addled) peer-to-peer file-sharing network KaZaA; then they followed that endeavor up by building the amazingly popular VoIP software Skype. After selling Skype to eBay (see #28) for $2.6 billion, the duo has gone back to the drawing board to produce Joost (formerly "The Venice Project"), a P2P video distribution service that is currently in private beta form. Will Zennstrom and Friis pull off a trifecta of killer apps? After being forced to settle an RIAA lawsuit over KaZaA for more than $100 million, they are negotiating directly with content providers as they prepare for Joost's official launch.
Important People #16 through #20
16. Matt MullenwegDeveloper, WordPress blogging site and software
Matt Mullenweg can barely buy a drink, but this 22-year-old open-source enthusiast developed WordPress, the open-source publishing software favored by blogging diehards around the world. In 2004, WordPress became well-enough known that Web publishing powerhouse CNet hired Mullenweg to work on it and other projects. Mullenweg quit in 2005, however, to work full-time on WordPress, which today is more like a content-management system, with various templates, widgets, and plug-ins, and Askismet antispam protection (we reviewed the service in January 2007.)
17. Philip RosedaleCEO, Linden Lab
Philip Rosedale took the MMORPG (massively multiplayer online role-playing game) concept and spun it into the Web's most talked-about virtual destination: Second Life. But don't call it just a game. For more and more "residents," Second Life has become a first life, where they can do everything in the virtual world from getting married to launching businesses that function exclusively within the site's confines. Many real-world businesses have opened Second Life branches, too. In fact, Second Life has become so popular that the inevitable backlash has begun: Nick Denton's Valleywag (see #45) has compared the game's economy to a pyramid scheme
18. Jon Lech JohansenCreator, DeCSS decryption program
Better known as DVD-Jon, Jon Lech Johansen is the Norwegian hacker who broke the encryption system used on DVD movies, thereby allowing them to be copied. He released the DeCSS decryption program in 2002 and was promptly prosecuted in his homeland. Eventually acquitted, Johansen went on to crack Apple's iTunes DRM (repeatedly) while working as a software developer in the United States. Beaten to the punch in cracking high-definition DVD formats by the still-anonymous muslix64, who created "backup" programs for HD DVD late last year and for Blu-ray Disc in January, Johansen nonetheless remains the renegade that big media fears most.
19. Jerry Yang, David Filo, and Terry SemelExecutives, Yahoo
Google's product innovations and its blockbuster purchase of YouTube for $1.65 billion may have pushed Yahoo out of the limelight, but the Web giant led by founders Yang and Filo and CEO Terry Semel are fighting back. In the past two years, Yahoo has acquired online photo-sharing site Flickr and social bookmarking site Del.icio.us. It also continues to launch new properties such as Yahoo Food and Yahoo Pipes (for creating custom data feeds). Yahoo's recent switch to the Panama advertising platform represents another attempt to recapture ad revenue from Google. (Full disclosure: The author of this story writes a blog hosted at tech.yahoo.com.)
20. Jack MaCOO, Alibaba.com
Want to do business in China without springing for a plane ticket to Shanghai? Alibaba.com is your best bet. Founded by Jack Ma in 1999, this massively successful business-to-business e-marketplace is the best place online to meet people and trade proposals and product offers. (Ma has been quoted as saying that the firm got its bizarre start when he was kidnapped in Malibu and released on the condition he help his captor start a business in China.) In 2005, Yahoo (see #19) made a multibillion-dollar investment in Alibaba, which now runs Yahoo China. The venture recently became mired in scandal, when it provided information that led to the imprisonment of a Chinese journalist accused of leaking state secrets.
Important People #21 through #25
21. Brewster KahleDirector, Internet Archive
Since 1996, the nonprofit Internet Archive has been collecting terabytes of data--old books, movies, music, and radio shows. Meanwhile, another feature, called the Wayback Machine, has been quietly taking snapshots of Web history to memorialize where we browsed. Take a look at the Internet Archive's old snapshots of your favorite Web sites and you may be shocked at how different they used to be. Kahle cofounded the Internet Archive with the goal of "preserving our digital heritage," but don't let the humble curatorial pose fool you: Kahle has also challenged changes to U.S. copyright law in Kahle vs. Gonzales, a high-profile First Amendment legal case.
22. Ray OzzieChief software architect, Microsoft
In 2006, when Bill Gates abdicated the position of chief software architect at Microsoft after 30 hands-on years, observers applauded his choice of successor: software visionary Ray Ozzie. The creator of Lotus Notes and Groove collaboration software is now charged with ensuring Microsoft's technological relevance in an age in which the Web threatens to replace the traditional desktop OS. A pioneer in computer-based collaboration, Ozzie seems well equipped to do the job. One piece of unsolicited advice, Ray: You might consider updating your blog as a first step.
23. Markos Moulitsas ZunigaBlogger, Daily Kos
The left's most high-profile voice on the Web, Markos "Kos" Moulitsas, is a political powerhouse without equal online. His blog draws comments from liberals ranging from Nancy Pelosi (news, bio, voting record) to Jimmy Carter, and Moulitsas even launched a conference (broadcast in part on C-Span) for like-minded political activists. Kos's endorsements haven't always triumphed, but his backing of Ned Lamont was influential in opponent Joe Lieberman's loss of the Democratic Senate primary in Connecticut last year, though Lieberman eventually won the general election as an independent. Kos has not indicated any desire to run for office himself as yet.
24. Jeff BezosCEO, Amazon
He may have launched Amazon.com with the goal of developing it into a big online bookstore, but Bezos proved that shlepping books and CDs across the country was just a first act. The next round: adding toys, T-shirts, and power tools. And now, for scene three, Bezos has thrown himself into Web services. What does it mean? Just the start of a new framework for developing Web sites, including "utility computing" services that let you buy server time at a rate of 10 cents an hour. While we wait to find out how his newfangled grid computing strategies pan out, don't forget that Bezos will sell you a Barbie Fashion Fever Grow 'N Style Styling Head for 50 percent off.
25. Robert ScobleVice president of media development, PodTech.net
You know a grassroots movement is a success when big business wants to join in. And for once, big business--namely Microsoft--did it right. This was largely due to Robert Scoble. At the time a Microsoft employee, he blogged about the company and revealed a human--and sometimes egg-covered--side of the Redmond empire. The glimpse into Microsoft's inner workings, cool technologies, and smart people shattered (or at least dented) the Microsoft stereotype. Microsoft blogs have subsequently become an integral part of the company's communication with users. In 2006 Scoble left Microsoft for PodTech.net, where his video podcast Scoble Show features interviews with geeks. Recent guests include PC World's editor in chief Harry McCracken, who stopped in to debate the eternal question: Mac or PC? Scoble has also interviewed 2008 presidential candidate John Edwards, whose outspoken bloggers got him into hot water.
Important People #26 through #30
26. John BattelleEntrepreneur and chairman, Federated Media Publishing
Entrepreneur and journalist John Battelle has had a ringside seat for the unfolding of Webs 1.0, 2.0 (he cohosts the Web 2.0 Summit conference with Tim O'Reilly--see #36), and (in its preliminary stages) 3.0. In addition, he founded what some would call the Vanity Fair and the People Magazine of the Internet era: Wired Magazine and The Industry Standard. His most recent venture, Federated Media Publishing, represents the A-list of online content. Its slate of more than 50 sites includes 43 Folders, Ars Technica, BoingBoing, and TechCrunch. Battelle's 2005 book The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture and his blog Searchblog are required reading for anyone who wants to understand the constantly evolving landscape of the tech industry.
27. Lawrence LessigCEO, Creative Commons
Acknowledging his kinglike status in the field, Wired once called him the "Elvis of Cyberlaw"--and the name stuck. Lawrence Lessig is a professor at Stanford University Law School and founder and chair of Creative Commons (CC), a nonprofit initiative that promotes a free but nonrevocable licensing system for online works. Designed to enable copyright holders to share content and yet still control it, a CC license spells out whether the holder wants to require attribution, restrict commercial use, or allow derivative works under specified circumstances. Musical acts such as DangerMouse and David Byrne have made songs available under the CC's Sampling Plus license for noncommercial sharing and commercial sampling, while restricting advertising uses of it. A wealth of Creative Commons-licensed media is stored in searchable form at the Creative Commons Search page.
28. Meg WhitmanCEO, eBay
If there's an industry that eBay doesn't touch, we haven't found it yet. Whether trying to score a PlayStation 3 on opening week or laboring to complete your set of Thundercats action figures, you have probably visited the venerable king of all auctions. But Meg Whitman, whose tenure as CEO of eBay is now approaching nine years (an era by dot-com standards), has more on her mind than just vintage GI Joe dolls and state quarters. She's also boss of the Web's largest online payment system, PayPal, and proud new owner of the most popular VoIP system, Skype (see #15).
29. Ron Wyden (news, bio, voting record)U.S. Senator, Oregon
Oregon's senior U.S. Senator, a Democrat, has long ranked as one of Capitol Hill most influential voices on technology issues. During his tenure, Wyden has authored or co-authored the Science and Technology Emergency Mobilization Act, the Cyber Security Research and Development Act, and the controversial CAN-SPAM Act. (Hey, they can't all be winners.) More recently, Wyden has introduced a bill called the Internet Nondiscrimination Act, which would prevent telecom companies from charging more for delivering content faster.
30. Michael ArringtonBlogger/publisher, TechCrunch
An entrepreneur and former attorney who cofounded Canada's answer to Netflix (Zip.ca), Michael Arrington turned his attention in 2005 to blogging about Web startups. Almost overnight he became a sensation, eliciting the kind of fawning attention from dot-com wannabes that is normally reserved for the likes of men with surnames like Gates and Jobs. With TechCrunch properties now sprawling across six domains, the often-irascible Arrington is indisputably the most powerful technology blogger working today.
Important People #31 through #35
31. Bruce SchneierCryptographer
Whether his focus is the Transportation Security Administration's latest boneheaded security procedures or the question of how secure a 12-character password really is, Bruce Schneier offers the most lucid (and most profoundly influential) musings on computer security you're likely to find online or off. Schneier's recent writings on security problems associated with the war on terrorism--abroad, at home, and online--are required reading.
32. Kevin RoseFounder, Digg
Everyone who has a story on the Web wants Kevin Rose's users to "digg it." The former TechTV host (and colleague of Leo Laporte--see #47) founded Digg.com in 2004, bringing the power of social networking to the news. Digg's algorithm lets users submit their favorite news stories and vote them up (or down). Digg's expansion beyond technology news to mainstream news categories in June 2006 prompted BusinessWeek to slap a goofy-looking picture of Rose on its cover along with an eyebrow-raising valuation estimate of $60 million. Whether Rose is a multimillionaire or not, his site has plenty of clout on the Internet.
33. David FarberFounder, Interesting-People.org
Since the early 1990s, David Farber has been running the Interesting-People mailing list. It started as a small e-mail list for friends and colleagues (the interesting people) and turned into the mother lode of online mailing lists. Interesting-People takes on topics from 9/11 to the Digital Millennium Copyright Act to Net neutrality and is rife with highly opinionated commentary from some very influential people. Farber is currently a professor of computer science and public policy at Carnegie Mellon University. His past positions include a stint as chief technologist for the Federal Communications Commission.
34. John Hinderaker, Scott Johnson, and Paul MirengoffAuthors, PowerLine
Political candidates can no longer afford to ignore political blogs, and PowerLine is among the most influential political blogs out there. This neoconservative triumvirate--three lawyers who met while attending Dartmouth College--gained their street cred during "RatherGate," when they assembled compelling arguments that the Killian documents, which Dan Rather used in a 60 Minutes newscast on George W. Bush's National Guard service, were fake. Initially, Rather and CBS News poo-pooed the PowerLine bloggers; but in the end, CBS admitted the forgery and Rather resigned.
35. Vinton G. CerfChairman, ICANN Board of Directors, and vice president and chief Internet evangelist, Google
Owing to his role in developing the TCP/IP protocols on which the Net depends, Vinton G. Cerf is one of the founding fathers of the Internet. Much of his work on the protocols occurred during the 1970s and early 1980s while he was employed by DARPA, the Department of Defense's Advanced Research Projects Agency. (In honor of their work, Cerf and partner Robert Kahn received the Presidential Medal of Freedom in 2005.) Currently, Cerf chairs ICANN (the Internet Corporation for Assigned Names and Numbers), and in 2005 he became Google's vice president and chief Internet evangelist. He has been a strong advocate of Net neutrality, notably in an appearance before the Senate Judiciary Committee. He is also working with NASA's Jet Propulsion Laboratory on an Interplanetary Internet for more-robust space communication systems.
Important People #36 through #40
36. Tim O'ReillyFounder and CEO, O'Reilly Media
O'Reilly coined the phrase "Web 2.0," and he continues to cohost (with John Battelle--see #26) the industry's must-attend Web 2.0 Summit conference. The Harvard-educated publisher laid his foundation in computer manuals. (Many a computer enthusiast would immediately recognize the intricate black-and-white line drawings of animals that grace the covers of O'Reilly books.) But his company has grown to incorporate the new media--blogs, podcasts, and online news--he espouses.
37. Drew CurtisFounder, Fark.com
Lewd, crude, and traffic-generating, Fark.com invites its community of ad hoc commentators to participate in an ongoing brutal but frequently witty dissection of current news stories that sometimes turns into news itself. When the site recently greenlighted a news item under the descrīptive headline "Anna Nicole Smith's condition downgraded to dead," Reuters and other international news outlets reported the crack. The enterprise is still primarily run by one guy: founder and smart-ass Drew Curtis. In January 2007, he launched FarkTV on the SuperDeluxe comedy video site. He is also scheduled to release a book titled It's Not News, It's Fark: How Mass Media Tries to Pass Off Crap as News in May 2007. (Yeah, but your media watchdog wants crap!)
38. Gabe RiveraCreator, Techmeme
Gabe Rivera has created a powerful content-analysis algorithm that scans traditional news media and blogs, identifies the important stories, and organizes them into easy-to-read clusters. His goal: to find the next big news story so that you don't have to. That's why influential bloggers, decision makers, and news junkies find his site Techmeme a must-read. Whereas Digg (see #32) ranks stories by vote, and Slashdot (see #44) does so by editorial opinion, the technology underlying Techmeme--and sister sites WeSmirch, Memeorandum, and Ballbug--may prove to be the most powerful way to harness the blogosphere's investigative power.
39. Dave WinerBlogger and author of RSS 2.0
If you are wasting hours a day perusing podcasts, then you have Dave Winer to thank or blame (depending on your point of view). He was one of the inventors of podcasting--and one of the first bloggers. Winer started his scrīpting News blog, which is still well read, back in 1997. He also co-authored the SOAP protocol, an instrumental element in operating-system-independent Web services. Nevertheless, his work on RSS--the technology behind Web content feeds--is what really earned him his fame. That, plus his ability to persuade the New York Times to use RSS and his work in amending it to support media files (giving birth to the podcast), makes him the father of modern-day content distribution.
40. Mike SchroepferVice president of engineering, Mozilla
In the ongoing browser war, Mike Schroepfer is a five-star general who leads a massive but decentralized open-source army of staff and volunteer engineers. Its mission: to improve what is right now the best Web browser on the planet, Firefox. The open-source nature of Firefox permits a faster development cycle for incorporating new features and security fixes. The proof of its success is Internet Explorer 7's adoption of FireFox features such as tabbed browsing. See our recent comparative review, "Radically New IE 7 or Updated Mozilla Firefox 2--Which Browser Is Better?"
Important People #41 through #45
41. Perez HiltonHollywood blogger
Love him or hate him, this controversial blogger (real name: Mario Lavandeira) has changed the face of celebrity journalism. Hilton's hugely popular Web site offers around-the-clock access to celebrity gossip and photos, but that's not the only reason that he's on our list. Hilton is involved in a legal battle with photo agency X17, which has accused him of using its copyrighted photos without permission. Hilton claims that posting the photos on his site is legal, amounting simply to fair use of newsworthy images. The $7.6 million federal lawsuit could have lasting effects on how bloggers everywhere use digital photos online.
42. Paul Graham, Trevor Blackwell, Robert Morris, and Jessica LivingstonFounders, Y Combinator
Rather than sinking a whole lot of money into a handful of companies that may (or may not) turn into the next big Google, venture capital firms like Y Combinator dole out smaller sums to potential mini-Googles. Y Combinator commits to two rounds of funding and dispenses less than $20,000 (expense money, really) to coders so they can work, work, work on a prototype to parlay into more funding. In exchange, Y Combinator asks for 2 to 10 percent of the company's stock. Startups that these guys have funded include Reddit (acquired by CondeNast), Kiko, and Weebly. The names sound funny, sure, but do you remember the first time you heard the name YouTube?
43. Mikko H. HypponenDirector of antivirus research, F-Secure
F-Secure's security news blog, written by director of antivirus research Mikko H. Hypponen, is one of the Internet's go-to places for learning about the latest security threats. Too bad Sony BMG didn't think so. When directly approached by F-Secure, Sony BMG ignored Hypponen's warnings about a rootkit hidden within the antipiracy software used in certain SonyBMG audio CDs. Though F-Secure didn't initially go public with the news, Windows expert Mark Russinovich detailed the rootkit discovery process on his blog. The resulting embarrassment (and a third-party lawsuit over the rootkit) might encourage Sony to take Hypponen more seriously next time.
44. Rob MaldaFounder, Slashdot.org
In 1997, Rob Malda (aka CmdrTaco) created Slashdot, the original blog with prioritized news content discussed in posts by snarky (and often highly technical) readers. In fact, the original news story often serves as a mere jumping off point for the site's meaty comments and discussions (fodder for links to more news stories). Even if you prefer Digg (see #32), Techmeme (see #38), Technorati, or some other news aggregation blog, don't forget that it all started with Slashdot. Authors and editors still consider it a badge of honor when their news story is "slashdotted," though increased competition from other sites has stolen a bit of Slashdot's thunder.
45. Nick DentonFounder, Gawker Media
Nick Denton's blog empire is so influential and so blogged about that you probably visit at least one of his 15 properties every day through one route or another. With titles that include New York City page six alternative Gawker, Washington, D.C., gossip rag Wonkette, L.A. equivalent Defamer, and tech news site Gizmodo, Denton's empire is unquestionably the most successful independent blogging venture on the Web right now, holding considerable sway over industries from automobiles to Hollywood to high tech.
Important People #46 through #50
46. Sir Tim Berners-LeeDirector, World Wide Web Consortium (W3C)
What do you do after you invent the World Wide Web and give it away for free? Start a consortium that works on making it better This British scientist designed the first Web browser, editor, and language protocol (HTTP) while employed as a scientist at CERN (the European Organization for Nuclear Research), and he founded the W3C in 1994. He has recently spoken in favor of Net neutrality. And like the old financial firm E.F. Hutton, when Berners-Lee talks, people listen.
47. Leo LaporteCreator, This Week in Tech (TWiT) podcast
For at least the past 15 years, the man behind Leoville has created, hosted, and written radio and television shows, most notably the former TechTV show Screen Savers. His personality-driven style demonstrated to the world that tech media could be fun. His most recent venture is the TWiT.tv podcast network, a listener-funded enterprise that has gathered some of the old TechTV crew and put them to work creating more than a dozen podcasts, including the eponymous "This Week in Tech."
48. Mohammed and Omar FadhilBlogging voice of Iraq
Countless bloggers are filled to the bloviating point with opinions about the Iraq War. But the brothers Fadhil, who blog at Iraq the Model bring a perspective that few others can match--because they're Iraqis, based in Baghdad. Whatever your political leanings, you'll find it impossible to read the Fadhil's posts without acquiring a deeper understanding of the war, its implications, and its after-effects. There's no better example anywhere of how citizen journalism is changing the world.
49. Jesse James GarrettPresident, Adaptive Path
Garrett, the president of San Francisco Web design boutique Adaptive Path, didn't invent Ajax, the assemblage of technologies and programming techniques that gives Web-based applications such as Zoho's productivity apps and Google Maps desktop software-like interactivity and speed. But Ajax didn't really take off until Garrett identified and named it in an influential essay--and he remains one the most eloquent advocates for the innovative, effective techniques used in many of the best Web 2.0 sites and services.
50. Tila TequilaMySpace Personality
If you're friends with singer/model/actress Tila Tequila (nee Nguyen), you're hardly alone. Some 1.6 million MySpace users identify themselves similarly. Tequila proved that these MySpace friendships can generate power, fame, and wealth. In fact, she redefined the word "friend" to encompass an individual you've never met. Despite what you may think of Ms. Tequila's talents, she could certainly teach a course in the new Web economy, having channeled her online popularity into A-list (well, C-list) fame. She has posed for Stuff magazine, she has a part in an Adam Sandler film currently in production, and her MySpace page currently boasts more than 56 million page views and 1,734,374 comments.
PC World's Danny Allen, Liane Cassavoy, Stephen Compton, Harry McCracken, and Narasu Rebbapragada contributed to this story.
Christopher Null is the self-proclaimed 349th most powerful person on the Web. He blogs about technology daily at tech.yahoo.com.
-
梦想营销日益散发出非凡的魅力(zt)
2007-3-14
三星电子最近给空调品牌Hauzen起了“风之女神”的爱称。三星电子过去也曾给电视品牌PAVV和泡菜冰箱分别起了“Bordeaux”和“脆生生”的爱称，但起和小说名一样的爱称在家电企业中尚属首次。
三星电子要借此强调像高雅的女神一样外形优雅而高级的设计和可以自由调节风力的空调功能。
三星电子营销组科长李振一（音）说：“经过3个多月的筛选，终于决定采用名字本身具有故事的品牌爱称。给品牌披上一层神话色彩，塑造了产品的新形象。”
比起商品本身，更注重商品和品牌所具有的梦想和故事的“梦想营销”越来越受欢迎。与过去强调品质和功能不同，刻画品牌形象的感性营销备受青睐。
○用在神话、小说和游戏中获得的灵感制作商品开发书和广告
“你的H是什么？”现代建设去年推出新楼盘品牌“Hillstate”时，以这样的广告词刺激了消费者的想象力。专家们评价说：“利用名誉(Honor)、历史(History)、人类(Human)单词的第一个字母‘H’，成功塑造形象，提高知名度。”
用在神话、小说、游戏中获得的灵感开发商品并制作广告的梦想营销方法被更多的人所接受。
太平洋HERA公司的“Kathano面霜”与强调功能和成分的普通化妆品不同，以采用神话的产品名引起消费者的关注。Kathano是希腊神话中出现的女神赫拉每天沐浴的泉水的名字。
太平洋公司消费者美容研究所所长朴秀景（音）提醒说：“开拓海外市场时，也利用关于人参的逸闻趣事和高丽商人将人参推广到全世界的历史开展营销。这样就会让消费者牢牢记住产品。”
○梦想营销意味着感性营销的发展
随着重视产品形象和自我价值观的消费者增加，出现了在商品和品牌中加入故事和话题的“讲故事(storytelling)”的方式，
近来，在用引人入胜的故事进行包装的基础上，又向前迈出一大步。刺激消费者的想象力，强调消费者追求的梦想和形象的营销倾向日益加强。
朴秀景说：“随着进入从追求物质满足到渴望精神满足的社会，满足感性要求的营销受到关注。市场营销人员要成为讲故事的人。”
LG经济研究院在《2007年企业经营要关注的7个问题》报告书中作为企业克服困难的经营环境，取得成果的7个课题之一，指出了梦想营销。
LG经济研究院首席研究员朴正铉说：“产品功能、品质、技术差距日益缩小，所以要以传达企业独特的形象，满足顾客所希望的梦想和形象的营销方法，与其他产品相区别。”
